Alternative

The flat-price Gorgias alternative for UK stores

UK stores usually look for a Gorgias alternative for one of three reasons: AI Agent fees that grow with every automated interaction, ticket overages in busy months, or wanting GBP pricing and UK/EU hosting.

Threadbox answers order, tracking and returns questions from live Shopify data on a flat monthly plan, with one inbox for your team.

  • UK/EU hosted
  • UK GDPR ready
  • Encrypted at rest and in transit
  • Companies House 00838986

Last updated

What changes

Four things you get that Gorgias does not offer

No per-interaction fees

AI-resolved conversations come out of your plan's allowance, with a spend cap on anything extra.

Deterministic order lookups

Regex webhooks fetch the real order status from Shopify and show it as a card, with no language model rewriting it.

Beyond Shopify

The same actions work with WooCommerce, Magento, carriers and your own systems.

UK/EU hosting and GBP billing

Simpler GDPR paperwork and VAT invoices in pounds.

Migration

How to migrate from Gorgias

Most teams finish in an afternoon. Actions take longest; email us their definitions and we will set them up with you.

  1. 1

    Crawl your storefront, policies and help centre into a new Threadbox agent

  2. 2

    Install the Shopify app and add a custom app token for order lookups

  3. 3

    Add a regex webhook for your order number format

  4. 4

    Recreate Gorgias rules as escalation rules and saved replies

  5. 5

    Swap the chat widget and point your support mailbox at Threadbox

Before you switch, check
  • Your content is public or exportable
  • You know which live-data questions matter most
  • Someone can list your API endpoints for actions
  • Your compliance team wants UK/EU hosting

Want the full feature grid? Threadbox vs Gorgias

Side by side

Feature comparison between Threadbox and Gorgias
CapabilityThreadboxGorgias
Agent
Train on website, files and Q&A
Choice of OpenAI, Anthropic and Google modelsGorgias-managed
Custom actions that call your APIsAI Agent actions
Deterministic regex webhooks (no LLM in the loop)Not advertised
Guardrails: blocked topics, injection and leak checksPartial
Playground with compare mode and saved scenariosNot advertised
Channels & widgets
Website widget with streaming replies
Slack, WhatsApp and emailEmail from Starter, WhatsApp from Growth, Slack on BusinessEmail, chat, SMS, voice and social
Rich widgets: cards, buttons, forms, status cardsPartial
Lead capture with triggers and CSV export
Team
Shared inbox with human takeover
Escalation rules: sentiment, keywords, fallbacks
Roles: owner, admin, agent, viewerPartial
Ask-your-data assistant (Backstage)Not advertised
Support desk
Threads with references, custom fields and statuses
Response targets with business hoursNot advertised
Rules and skills-based routingNot advertised
Customer portal with guides and communityNot advertised
Phone, SMS and social channelsVoice and SMS add-ons
Business
UK/EU hosting by defaultNot stated
Pricing in GBP with VAT invoicesNot advertised
Per-resolution feesNonePer automated interaction
Free seats for viewers and contributorsNot priced per agent
Human support from the team who built itNot stated

Why teams leave Gorgias

The most common reasons we hear from teams switching from Gorgias:

  • AI Agent is billed per automated interaction, and each one also uses a helpdesk ticket
  • Ticket overages are charged per ticket once the plan allowance is used
  • Priced in USD; UK data residency is not advertised on the pricing page

Who should stay on Gorgias

Shopify brands with a dedicated support team who want an e-commerce helpdesk with deep store integrations and can budget for per-interaction AI fees.

If that describes you, Threadbox may not be a better fit and we would rather say so than win a migration you regret.

Try it on your own website

Paste your URL. We crawl it and hand you a working agent in minutes. Free plan, no card.

What stays the same

Your knowledge sources, your embed location and your team. Threadbox crawls the same URLs, ingests the same documents and takes the same script-tag slot in your site. Conversation history for new visitors starts fresh; transcripts can be imported on request.

FAQ

Frequently asked questions

Most stores are live in an afternoon. Knowledge and the widget take minutes; order lookups take about 15 minutes more.

Keep exploring

Move from Gorgias this afternoon

Free plan, no card. We will help migrate your actions.

  • UK/EU hosted
  • UK GDPR ready
  • Encrypted at rest and in transit
  • Companies House 00838986