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Threadbox vs Gorgias

Gorgias is one of the best-known helpdesks for e-commerce, built around Shopify and used by a large share of Shopify brands. It combines a ticket-priced helpdesk with AI Agent, which resolves order, tracking and returns questions and is charged per automated interaction.

Threadbox is a UK-built AI support agent with its own shared inbox, Shopify order lookups and flat GBP pricing. This page compares the two for online stores deciding between an e-commerce helpdesk with usage-based AI and an AI-first platform with a fixed monthly bill.

  • UK/EU hosted
  • UK GDPR ready
  • Encrypted at rest and in transit
  • Companies House 00838986

Last updated

Verdict

TL;DR

Gorgias is a mature e-commerce helpdesk with a capable AI agent, priced by tickets plus a fee for every automated interaction. Threadbox suits UK stores that want the AI agent, order lookups and the inbox in one flat GBP plan.

Which should you choose?

Choose Threadbox if…

  • You want a flat monthly price in GBP rather than paying per ticket and per AI interaction
  • You sell beyond Shopify, or support logistics or service queries as well as orders
  • UK/EU hosting and VAT invoices matter to you

Choose Gorgias if…

  • You run a large Shopify brand and want an e-commerce-only helpdesk
  • You rely on Gorgias's revenue analytics and sales features in chat
  • Your team already works in Gorgias and switching is not worth it yet

At a glance

Feature comparison between Threadbox and Gorgias
CapabilityThreadboxGorgias
Agent
Train on website, files and Q&A
Choice of OpenAI, Anthropic and Google modelsGorgias-managed
Custom actions that call your APIsAI Agent actions
Deterministic regex webhooks (no LLM in the loop)Not advertised
Guardrails: blocked topics, injection and leak checksPartial
Playground with compare mode and saved scenariosNot advertised
Channels & widgets
Website widget with streaming replies
Slack, WhatsApp and emailEmail from Starter, WhatsApp from Growth, Slack on BusinessEmail, chat, SMS, voice and social
Rich widgets: cards, buttons, forms, status cardsPartial
Lead capture with triggers and CSV export
Team
Shared inbox with human takeover
Escalation rules: sentiment, keywords, fallbacks
Roles: owner, admin, agent, viewerPartial
Ask-your-data assistant (Backstage)Not advertised
Support desk
Threads with references, custom fields and statuses
Response targets with business hoursNot advertised
Rules and skills-based routingNot advertised
Customer portal with guides and communityNot advertised
Phone, SMS and social channelsVoice and SMS add-ons
Business
UK/EU hosting by defaultNot stated
Pricing in GBP with VAT invoicesNot advertised
Per-resolution feesNonePer automated interaction
Free seats for viewers and contributorsNot priced per agent
Human support from the team who built itNot stated

Gorgias is a trademark of its respective owner. Comparison based on public documentation as of 19 October 2026. “Not advertised” means we could not find it in Gorgias’s public material. Spotted something out of date? Tell us.

Pricing in GBP

Threadbox

GBP, excluding VAT, billed monthly

  • Free50 conversations a month£0/month
  • Starter500 conversations a month£29/month
  • Growth2,000 conversations a month£99/month
  • Business10,000 conversations a month£349/month

No per-resolution fees. Extra conversations in blocks of 100, up to a spend cap you set. Full pricing

Gorgias

Published in USD, with an approximate GBP conversion

  • Starter50 tickets; billed monthly only≈ £7/month$10/month
  • Basic$50/month billed annually; 300 tickets≈ £45/month$60/month
  • Pro$300/month billed annually; 2,000 tickets≈ £270/month$360/month
  • Advanced$750/month billed annually; 5,000 tickets≈ £675/month$900/month
  • AI Agent$0.90 on annual plans; each also counts as a ticket≈ £1/automated interaction$1/automated interaction

Source: Gorgias pricing page, checked on . GBP converted at the 16 October 2026 rate.

How to switch

  1. 1Crawl your storefront, policies and help centre into a new Threadbox agent
  2. 2Install the Shopify app and add a custom app token for order lookups
  3. 3Add a regex webhook for your order number format
  4. 4Recreate Gorgias rules as escalation rules and saved replies
  5. 5Swap the chat widget and point your support mailbox at Threadbox

Read the full Gorgias alternative guide or browse all alternatives.

Pricing model: tickets plus interactions versus flat

Gorgias plans include a monthly ticket allowance, from 50 tickets on Starter to 5,000 on Advanced, with a per-ticket overage beyond that. AI Agent is billed per automated interaction, at $0.90 on annual plans or $1.00 monthly, and every automated interaction also counts as a helpdesk ticket. Plans include a small allowance of automated interactions.

As an example, 1,000 AI-resolved conversations a month on Gorgias Pro costs $300 for the plan billed annually plus around $729 for the interactions beyond the 190 included, roughly £770 in total before VAT. Threadbox Growth is £99 a month for 2,000 conversations, with extra conversations billed in blocks of 100 up to a spend cap you set.

Shopify and live order data

Gorgias's Shopify integration is deep: order details in the sidebar, order actions from the ticket and AI Agent actions for returns and tracking. If your whole business is a Shopify store, that depth is a real strength.

Threadbox connects to Shopify through a Shopify app for the inbox sidebar and through actions and regex webhooks for the AI agent. Regex webhooks match your order number format and return the real status as a card, with no language model in between. The same approach works with WooCommerce, Magento, carriers and your own systems.

Try it on your own website

Paste your URL. We crawl it and hand you a working agent in minutes. Free plan, no card.

Channels and inbox

Gorgias covers email, live chat, SMS, voice, social channels and contact forms, with voice and SMS as add-ons priced by volume. Its inbox is built for e-commerce teams.

Threadbox brings web chat, email, WhatsApp, Slack and, on Business, voice into one inbox with rule-based escalation on sentiment, keywords or repeated fallbacks, human takeover and hand-back to the AI.

Data residency and billing

Threadbox is UK/EU hosted by default, bills in GBP with VAT invoices and signs a DPA on request. Gorgias prices in USD; check its data processing terms for where your data is held.

FAQ

Frequently asked questions

For stores with steady AI volume, usually. Gorgias charges per ticket and per automated interaction; Threadbox charges a flat monthly fee in GBP with a conversation allowance and a spend cap.

Keep exploring

Answer order questions without per-interaction fees

Connect your store, build an agent on your policies and compare it with Gorgias on real questions.

  • UK/EU hosted
  • UK GDPR ready
  • Encrypted at rest and in transit
  • Companies House 00838986